For most of us today, when we need something—whether it’s an answer, idea, strategy, or service—we start by asking search engines. https://groups.google.com/g/wikitechblog/c/J9a_ZxAB10Y alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

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